Cookie Policy
Last updated: May 27, 2026
What are cookies?
Cookies are small text files stored on your device when you visit a website. We also use similar technologies like localStorage, sessionStorage, and tracking pixels that function similarly to cookies.
How we use cookies
We use cookies for four purposes: (1) making the site work correctly, (2) understanding how visitors use the site, (3) measuring the performance of our advertising campaigns, and (4) remembering your preferences.
Cookies we set
Strictly Necessary
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| XSRF-TOKEN | Quality X | CSRF protection — prevents cross-site request forgery attacks | Session |
| qualityx_session | Quality X | Maintains your login and form session state | 2 hours |
| qx_session (localStorage) | Quality X | Visitor UUID for chatbot session continuity | Persistent (cleared on reset) |
| qx_consent (localStorage) | Quality X | Stores your cookie preference choices | 1 year |
Analytics & Performance Analytics
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, _ga_* | Google Analytics 4 | Distinguishes unique users and sessions; used to generate statistical reports on site usage | 2 years |
| _gid | Google Analytics | Distinguishes users within a 24-hour period | 24 hours |
| _clck, _clsk, CLID | Microsoft Clarity | Records session heatmaps and session replays for UX analysis | 1 year / session |
| MR, MUID | Microsoft | Clarity cross-site user identifier | 7 days / 1 year |
Marketing & Retargeting Marketing
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp, _fbc | Meta (Facebook) | Tracks visitors from Facebook/Instagram ads; used to measure campaign conversion | 90 days |
| ttclid (localStorage) | TikTok | Identifies visitors from TikTok ad clicks | 30 days |
| li_fat_id, AnalyticsSyncHistory | Tracks conversions and retargeting from LinkedIn campaigns | 30 days / 1 year | |
| UserMatchHistory | Syncs LinkedIn member IDs for audience matching | 30 days |
Functional Functional
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| qxm_visits (localStorage) | Quality X | Counts your number of site visits to show contextually appropriate messages | Persistent |
| qxm_shown (localStorage) | Quality X | Records which modal pop-ups you have already seen, to avoid repetition | Persistent |
| qxm_lead_done (localStorage) | Quality X | Records whether you have already submitted a lead, to suppress modal prompts | Persistent |
Third-party cookies
Some cookies are set by third-party services that appear on our pages. We do not control these cookies. The relevant third-party privacy policies are:
- Google Privacy Policy
- Microsoft Privacy Statement
- Meta Privacy Policy
- TikTok Privacy Policy
- LinkedIn Privacy Policy
Managing your preferences
You can change your cookie preferences at any time using the button below, or by clearing your browser's localStorage and cookies. Note that disabling certain cookies may affect site functionality.
You can also control cookies through your browser settings: Chrome · Firefox · Safari · Edge
Updates to this policy
We may update this Cookie Policy from time to time to reflect changes in technology or law. The updated date at the top of this page indicates when the policy was last revised. For material changes, we will display a notice on the site.
Contact
Questions about our use of cookies? Email legal@qualityx.agency.