Privacy Policy
Last updated: May 27, 2026 · GDPR CCPA KVKK
Contents
1. Who we are All regions
Quality X ("we", "us", "our") is a digital marketing agency. Our registered business operates across the Gulf region and Turkey. We are the data controller for information collected through this website (https://qualityx.co).
Contact: legal@qualityx.agency
2. Data we collect
Information you provide directly
- Name, phone number, email address (from contact forms, chatbot, modal pop-ups, booking forms)
- Company name and project details (from lead forms and briefing forms)
- Meeting preferences and scheduling information
- Any messages or enquiries submitted through the website
Information collected automatically
- IP address and approximate geolocation (country/city)
- Browser type, operating system, and device type
- Pages visited, scroll depth, and time spent on pages
- Referring website and UTM campaign parameters
- Links clicked (phone, email, WhatsApp, social media, outbound)
- Interactions with the chatbot widget and modal prompts
- Session identifiers (stored in your browser's localStorage)
Information from third parties
- Analytics data from Google Analytics 4
- Behavioural heatmap data from Microsoft Clarity
- Ad performance data from Meta (Facebook), TikTok, LinkedIn
3. How we use your data
- To respond to your enquiries and deliver requested services
- To send meeting confirmations and follow-up communications
- To analyse website performance and improve the user experience
- To measure and optimise advertising campaigns on Meta, TikTok, Google, and LinkedIn
- To detect and prevent security threats and spam
- To comply with legal obligations
We do not sell your personal data to third parties. We do not use your data for automated decision-making that has legal or similarly significant effects.
4. Data sharing
We share data only with trusted processors under strict data processing agreements:
- Google LLC — Analytics 4, Tag Manager, Calendar API
- Meta Platforms Inc. — Facebook/Instagram advertising pixel
- TikTok Technology Ltd. — TikTok advertising pixel
- LinkedIn Corporation — LinkedIn Insight Tag
- Microsoft Corporation — Clarity session recording
- Telegram Messenger Inc. — Chat message routing (chatbot)
- Hosting and infrastructure providers (servers located in the EU/US)
All processors are contractually bound to process data only on our instructions and in accordance with applicable law.
5. Cookies & tracking
We use cookies and similar technologies. See our Cookie Policy for the full list. You can manage your preferences at any time using the cookie settings panel at the bottom of any page.
6. Data retention
- Lead enquiry data: 3 years from last contact
- Analytics data (GA4): 14 months (Google default)
- Session recordings (Clarity): 90 days
- Server logs: 30 days
- Cookie consent records: 1 year
7. Your rights
Regardless of your location, you may:
- Request a copy of the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data ("right to be forgotten")
- Withdraw consent at any time (for consent-based processing)
- Opt out of marketing communications
To exercise any of these rights, email legal@qualityx.agency with your request. We will respond within 30 days.
8. GDPR — EU & EEA residents GDPR
If you are located in the European Union or EEA, you have additional rights under the General Data Protection Regulation (GDPR 2016/679):
- Legal basis: We process your data based on (a) your consent, (b) the performance of a contract, (c) our legitimate interests, or (d) a legal obligation.
- Right to object: You may object to processing based on legitimate interests at any time.
- Data portability: You may request your data in a structured, machine-readable format.
- Right to lodge a complaint: You may complain to your national Data Protection Authority (DPA).
- International transfers: Where data is transferred outside the EEA, we rely on Standard Contractual Clauses (SCCs) approved by the European Commission.
9. CCPA — California residents CCPA
Under the California Consumer Privacy Act (CCPA) and CPRA, California residents have the right to:
- Know what personal information we collect, use, disclose, and sell
- Delete personal information we have collected
- Opt-out of the "sale" or "sharing" of personal information (we do not sell data)
- Non-discrimination for exercising your privacy rights
- Correct inaccurate personal information
- Limit use of sensitive personal information
To submit a CCPA request, email legal@qualityx.agency or use the cookie preferences panel on this site.
10. KVKK — Turkish residents KVKK
6698 sayılı Kişisel Verilerin Korunması Kanunu (KVKK) kapsamında, Türkiye'de yerleşik kişiler aşağıdaki haklara sahiptir:
- Kişisel verilerinizin işlenip işlenmediğini öğrenme hakkı
- İşlenen kişisel verileriniz hakkında bilgi talep etme hakkı
- Kişisel verilerinizin işlenme amacını ve bu amaca uygun kullanılıp kullanılmadığını öğrenme hakkı
- Yurt içinde veya yurt dışında kişisel verilerinizin aktarıldığı üçüncü kişileri bilme hakkı
- Eksik veya yanlış işlenen verilerin düzeltilmesini isteme hakkı
- Kişisel verilerinizin silinmesini veya yok edilmesini isteme hakkı
- Haklarınızın kullanılması için legal@qualityx.agency adresine başvurabilirsiniz.
11. Contact
For any privacy-related enquiries or rights requests:
- Email: legal@qualityx.agency
- Response time: within 30 days
We reserve the right to update this policy. Material changes will be announced on this page with an updated date. Continued use of the website after changes constitutes acceptance.